Doughnut Economics to redesign business
The Doughnut Economics as a compass for transforming business design in the name of respect for humanity and the planet. The analysis of Erinch Sahan, head of DEAL - Doughnut Economics Action Lab.
Syntropic Agriculture as a philosophy, respect as a categorical imperative. Conversation with Ernst Götsch
From his Brazilian fazenda, the father of Syntropic Agriculture Ernst Götsch illustrates, between philosophy and agrarianism, the green revolution of his eco-regenerative paradigm increasingly applied on a global scale.
Case history: Amadeco Farm, Puglia. Respecting the future through Syntropy
Respect for the future through tradition: based on the Götsch Agenda, journalists Andrade and Pasini analyse the case of their farm, which has quadrupled the organic matter content of the soil in just two and a half years.
For a decolonization of the global food system: the Masala y Maíz model. Conversation with Saqib Keval and Norma Listman
Mestizaje Rebelde is the reference locution for what happens to food cultures in the global South, historically despoiled until two fighting chefs decided to confront the system. Their story, through their voices.
The soil that cultivates water. In conversation with Lorenzo Costa
Like his Renaissance namesake, a great artist at the court of the Este family, Lorenzo Costa paints new morphologies by shaping the soil with water. An Italian pioneer of permaculture, his practice responds to three imperatives – to slow down, to distribute, to infiltrate – by listening to and respecting the land of Chianti and cultivating, like his fellow countryman Leonardo, the spark of experimentation.
That spoon that ensures life (and heals the soil)
C’è più vita in un cucchiaio da tavola riempito di terra, che nella totalità di esseri umani che abitano il pianeta. Ossigeno 12 ospita Emanuele Isonio di Re Soil Foundation, ente scientifico no profit, per dare autorevole voce alla vastissima vitalità del suolo, violato nello strappo dall’agricoltura sostenibile all’agroindustria intensiva, perché ciò che accade di sopra cura la salute del mondo di sotto ma, soprattutto, viceversa.
Fighting Animal Testing: when activism is raised to emblem. A conversation with Hilary Jones, Lush ethical director
One precise value as a differentiating element. Our conversation with Hilary Jones, ethical director at Lush, about storms, techniques and the results of a militant communication.
Brand new ways with brand evangelism. A conversation with Ynzo Van Zanten
Is it possible, for one of the key figures of a company, to become an ambassador of a luminous ethics, driver of a full-relief progress? Of course, if his role is that of brand evangelist. We talked about it with Ynzo van Zanten, brand evangelist for Tony's Chocolonely.
Water in the desert
Water disinfection and recycling, desalination, drip irrigation: Israel, a nation whose morphology is 60% desert, has been able to make a virtue out of necessity, becoming a pioneer in the implementation of cutting-edge technologies to deal with the global problem of water scarcity. The report by Patricia Golan, member of the Israeli innovation community DeserTech.
FreeWater: the water revolution. A conversation with Albert Prewitt
The future of marketing goes through a free bottle of water. This is revealed to us by Albert Prewitt, founding partner of FreeWater, a US startup able to adopt the principle of opportunity cost by the Nobel Prize Milton Friedman not only to produce a fair and sustainable revenue, but above all in order to support a non-profit organization the likes of Save the Refugees, and in order to quench thirst in the world.