FreeWater: the water revolution. A conversation with Albert Prewitt
The future of marketing goes through a free bottle of water. This is revealed to us by Albert Prewitt, founding partner of FreeWater, a US startup able to adopt the principle of opportunity cost by the Nobel Prize Milton Friedman not only to produce a fair and sustainable revenue, but above all in order to support a non-profit organization the likes of Save the Refugees, and in order to quench thirst in the world.