Is it possible, for one of the key figures of a company, to become an ambassador of a luminous ethics, driver of a full-relief progress? Of course, if his role is that of brand evangelist. We talked about it with Ynzo van Zanten, brand evangelist for Tony's Chocolonely.
If it is morality, it is ever-changing, in relation to the mutations of the planet and in mankind coming from contemporaneity. If it is morality, it knows how to modify itself in order to protect life, each and every form of life. If it is morality, its synonym is "therefore".
To be outside, to be under, to be against, in order to give voice to the different. Ethics is the beating heart of aesthetics when it has the courage, freedom and power to be anarchist, neither indifferent nor complacent, becoming voice of the Third Landscape.
Since 2001, the Edelman Trust Barometer is a compass in estimating a feature underlying any relationship: trust. In the pandemic of information hygiene tagged 2021, media, governments and NGOs give way to the positive path taken by companies. Our analysis.