"Man and the ethics of plants: evolution and survival, inextricably linked to respect for the surrounding environment and to a utilitarianism that is not utilitarian. The different idea of evolution coming from the scientist Stefano Mancuso."
Is it possible, for one of the key figures of a company, to become an ambassador of a luminous ethics, driver of a full-relief progress? Of course, if his role is that of brand evangelist. We talked about it with Ynzo van Zanten, brand evangelist for Tony's Chocolonely.
If it is morality, it is ever-changing, in relation to the mutations of the planet and in mankind coming from contemporaneity. If it is morality, it knows how to modify itself in order to protect life, each and every form of life. If it is morality, its synonym is "therefore".
To be outside, to be under, to be against, in order to give voice to the different. Ethics is the beating heart of aesthetics when it has the courage, freedom and power to be anarchist, neither indifferent nor complacent, becoming voice of the Third Landscape.
Since 2001, the Edelman Trust Barometer is a compass in estimating a feature underlying any relationship: trust. In the pandemic of information hygiene tagged 2021, media, governments and NGOs give way to the positive path taken by companies. Our analysis.
The future of marketing goes through a free bottle of water. This is revealed to us by Albert Prewitt, founding partner of FreeWater, a US startup able to adopt the principle of opportunity cost by the Nobel Prize Milton Friedman not only to produce a fair and sustainable revenue, but above all in order to support a non-profit organization the likes of Save the Refugees, and in order to quench thirst in the world.
Water disinfection and recycling, desalination, drip irrigation: Israel, a nation whose morphology is 60% desert, has been able to make a virtue out of necessity, becoming a pioneer in the implementation of cutting-edge technologies to deal with the global problem of water scarcity. The report by Patricia Golan, member of the Israeli innovation community DeserTech.
We immerse ourselves in the aesthetics of water and its symbolic power through the meeting with Gian Maria Tosatti – to whom, in 2022, Italy has entrusted its largest artistic institutions, the Venice Biennale and the Rome Quadrennial – choosing him as a bright beacon to investigate the shelter that his art has offered to water as a universal right, and to culture as interdisciplinary fluidity.
The fluid and evocative poetics by Leonardo Merlini merges with the narrative intensity by the renowned Dutch writer Frank Westerman in a tale, that of their encounters, sailing on the waters of Venice and the Vajont, of Lake Nyos and the Ark of Noah. The large-scale hydraulic works as ports for sailing towards a narration of the contemporary, and of the human attempt to govern its flows.
Embodiment of the effort in the protection of biological and cultural diversity. Honoured in 1993 with the Right Livelihood Award, the Alternative Nobel Prize for Peace. Quantum physicist and economist, vice president of Slow Food International and founder of Navdanya: signing for Ossigeno #11 the opening text on the interrelation between water, soil and humanity, the global icon of activism Vandana Shiva.