One precise value as a differentiating element. Our conversation with Hilary Jones, ethical director at Lush, about storms, techniques and the results of a militant communication.
"Man and the ethics of plants: evolution and survival, inextricably linked to respect for the surrounding environment and to a utilitarianism that is not utilitarian. The different idea of evolution coming from the scientist Stefano Mancuso."
Embodiment of the effort in the protection of biological and cultural diversity. Honoured in 1993 with the Right Livelihood Award, the Alternative Nobel Prize for Peace. Quantum physicist and economist, vice president of Slow Food International and founder of Navdanya: signing for Ossigeno #11 the opening text on the interrelation between water, soil and humanity, the global icon of activism Vandana Shiva.
The fluid and evocative poetics by Leonardo Merlini merges with the narrative intensity by the renowned Dutch writer Frank Westerman in a tale, that of their encounters, sailing on the waters of Venice and the Vajont, of Lake Nyos and the Ark of Noah. The large-scale hydraulic works as ports for sailing towards a narration of the contemporary, and of the human attempt to govern its flows.
We immerse ourselves in the aesthetics of water and its symbolic power through the meeting with Gian Maria Tosatti – to whom, in 2022, Italy has entrusted its largest artistic institutions, the Venice Biennale and the Rome Quadrennial – choosing him as a bright beacon to investigate the shelter that his art has offered to water as a universal right, and to culture as interdisciplinary fluidity.
The future of marketing goes through a free bottle of water. This is revealed to us by Albert Prewitt, founding partner of FreeWater, a US startup able to adopt the principle of opportunity cost by the Nobel Prize Milton Friedman not only to produce a fair and sustainable revenue, but above all in order to support a non-profit organization the likes of Save the Refugees, and in order to quench thirst in the world.